In this day and age starting a business without a website, could result in failure. The danger period for any new business is the first 24 months. That is the period where a business can struggle with cash flow, lack of customers and buying the wrong products and services.
One of the biggest outlays a business makes in their first year is a website, but this does not have to be the case. Although with more than 2 billion people using the internet each year and more people now turning to the internet to find products and services than ever before, having a website is a crucial part of the business. However, this does not mean you have to spend thousands of dollars having a website built.
With all the services about and with many computer and web design students offering their services to get through college, a website can now be built for less than $100. As long as the website has been search engine optimized, and the website looks professional, then that is all that matters. It is more important to have a shop window online, representing the business in a positive light and generating exposure and sales than having a flashy website which can cause a serious dent to your cash flow.
Once you have an affordable website it is then important to choose the right hosting plan. Choosing the wrong hosting company could be problematic for your business. A lot of web hosting companies do not offer advice on the right package to choose, that means there are millions of small businesses who are paying for services they do not need. When running a business, it is important to keep an eye on the finances and important not to overspend.
It is also important to check on the downtime history of the web hosting company. If the web hosting company has a reputation of providing a service that has lots of down time, then this will damage your business. If your customers visit your site and there is an error message showing, then they will go elsewhere. Regular downtime can also harm the Google ranking of your website.