Not long ago, people would walk down a crowed sidewalk with their heads held high and eyes pointing in the direction they where walking. Today, when we look at these busy sidewalks, we see most people looking at their mobile phones. What are they doing? Talking, texting, shuffling through their music, playing games, messing with one of their dozens of apps or even just looking at Google Maps to make sure they are going in the right direction. No matter what they are doing, we are pretty sure they are looking at their phone for some reason.
Over 5 billion people own a mobile phone and a bit over 79% use them to talk and text. Over the next years, mobile technology will make leaps and bounds and change even more that will make our current technology seem outdated and just blah.
So what does this have to do with you and your business? A LOT!
More and more people are leaving their computers behind and are handling their business via their mobile phones. This means your business needs to have a mobile friendly website and/or an app for your customers to connect and interact with you.
There are many small businesses like coffee shops, restaurants, beauty salons and many others that can use a mobile app to generate sales and promote their services and products. Adding a QR code that links to your app download is the best way to get your customers to know you have jumped on the app bandwagon. You can place the QR code on marketing materials, your website, on your business door or where ever else you think your customers will see it and be encouraged to download it.
There is a lot to think about before you jump on board and get a mobile app for your business. Check back soon for a blog entry that will go in depth about how to obtain a mobile app, the cost vs. profit, the key elements your mobile app should have and what type of budget you should have before starting the process.