5 Creative Ways To Promote Your Website On Social Media
You may have been using social media to promote your website but have you really obtained any outstanding leads, yet? Social media isn’t your traditional advertising funnel that you have to shove your ads down your current and prospective customers throat. Instead, social media is a place where you can join hands with your customers and create long lasting relationships.
People love creativity and when you become creative with your marketing efforts, you will have a follower for a lifetime. A good percentage of these followers will then become customers that trust and recommend your brand or service.
Offer deals and discounts in exchange for followers
People love to get a bang for their buck. When you offer discounts to your followers, they will be more intrigued and want to buy from you. When the deal is amazing, your current followers and customers will be more likely to share your offer with their friends and family. As we all know, word of mouth advertising is the best advertising.
Join groups on LinkedIn and Facebook
Being a business owner, I am sure you understand the importance of networking. LinkedIn and Facebook are two social media platforms that are wonderful for networking with other professionals and business owners. LinkedIn allows you to showcase your services and products in front of millions of people.
There are a couple reasons why you should join or create a group of your own on one of these platforms. The first reason is to build long lasting relationships with your customers. Also, you will be able to raise awareness about your product and service.
Create entertaining YouTube videos
People love to be entertained but not sold. When you are able to entertain your audience, they will in return start to grow a connection with your business. Creating entertaining videos on YouTube and then sharing them on your different social media platforms is a great way to get some lead generation going.
Pipelinersales is an example of one company that created entertaining videos to build relationships and help generate leads. Here is a link to one of their videos, https://www.youtube.com/watch?v=Pa7GRrMQGCQ
Start a Google + Hangout
Google+ Hangouts are a great way for your business to have webinars, conferences, virtual classrooms, events and a place for your current and prospective customers to get to know you and your business better.
Want to learn more about Google+ Hangout? Here is an excellent post that walks you through the whole process. http://www.socialmediaexaminer.com/how-to-use-google-hangouts-for-your-business/
Offer short tips via Twitter
Twitter is a great social media platform because it is short and sweet! You have 140 characters to intrigue your followers and get them to want to know more about your business. Offering short tips on Twitter is one of the best ways to get that powerful Re-tweet button pushed and gain more exposure. The best advice I can give you is to make sure your tips are helpful and motivates your readers to want to know more.